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SEO and Link Directories

Date Added: June 07, 2010 04:13:00 PM
Author: M Gravlee
Category: SEO
Search engine Optimization is a critical part paramount to the success of any online business. It is because of this that many SEO experts and SEO firms get paid thousands of dollars by internet marketers and online business masters to have SEO done in the right manner. The following are a few main reasons why Search engine optimization is an important part of any business today.

- Although targeted traffic tends to overlap with organic traffic, the two terms are used interchangeably but have two separate applications. When a web surfer visits your site in the frame of mind of looking to buy something or looking for specific information that your site has, they are highly likely to perform that action that you are hoping for. Whether it is buying a product or filling out a form, it is only logical to assume that a person who is more interested in the products or information on your site is highly likely to be more responsive than the one who isn’t. This kind of traffic is what is known as targeted traffic -- further broken down into paid and free targeted traffic. The latter is what you get from the search engines and the former, which can be quite expensive, is what you get from paid advertising.

- Organic traffic is the free traffic your website receives through free listings on the internet. What this means is that the organic visitor on your website didn’t click on a PPC ad, a banner, or any other form of online advertisement to arrive at your website, they simply found the website through their natural activities online. The biggest source of organic traffic comes from the search engines and since this is free traffic, it should be the aim of every website to boost their organic traffic. To get a better ranking with the search engines that will increase your organic traffic, you need to build your website with certain rules and a particular criterion that the search engines value -- which is what is known as Search Engine Optimization or SEO.

With that said, now that we already know the critical role that Search Engine Optimization plays on your website, you should know how to go about search engine optimizing your site. There are several ways of doing it, but the best and proven way to build up a site’s reputation and boost its rankings with the search engines is through link building. Each extra link boosts your website’s page rank in the search engine eyes and as such, it is always advisable to get as many links as you possibly can.

However, always go for quality links as it will be pointless to get links from less authoritative and poor ranking sites because this will only diminish your page rank instead of boosting it. You have to be very careful in the link directory that you choose. Always go for the best link directories so that you can be assured of only high quality authoritative links.
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